Queues form worldwide as consumers vote with their wallets for this year’s most anticipated smartphone release. The Apple harvest has begun. Australia’s first rush of iPhone X sales have been and gone, but as dawn breaks across the U.S., queues outside Apple and partner carrier retail stores suggest its hold on smartphone consumer imagination is as strong as ever, despite all the cynical noise.
The next decade
Apple’s on a roll.
September’s iPhone 8 releases have already driven higher-than-anticipated sales, the company is approaching a billion dollars a day in services revenue, and it is seeing growth across all its product range.