I never thought I'd say this, but LG might be onto something.

The company that I've long criticized for having compelling pieces but no cohesive vision has come out with a radical declaration: It's no longer gonna play by the rules and release new phones at a regular clip just because that's what everyone else is doing.

The word, as reported by The Korea Herald, came out of a CES press conference last week. The paper quotes a company exec as saying LG will "unveil new smartphones when it is needed" and won't launch them on a firm yearly schedule "just because other rivals do." Instead, the quote says, the company will "retain existing models longer" and offer more "variant models."

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